ZEGA, A.; GEA, N. E.; MENDROFA, Y.; ZEBUA, S. THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS ON THE INDIHOME PRODUCT PURCHASE DECISION PROCESS AT PLASA TELKOM NIAS. Jurnal Ilmiah METADATA, [S. l.], v. 8, n. 1, p. 441-452, 2026. DOI: 10.47652/metadata.v8i1.981. Disponível em: https://ejournal.steitholabulilmi.ac.id/Backup%20/index.php/metadata/article/view/981. Acesso em: 13 oct. 2026.