Hasibuan, D.S.Y., Zulkarnaini, Z., Ichsan, R.N. and Chaniago, S. 2026. STRATEGIC COLLABORATION BETWEEN HRM AND HALAL PRODUCT MANAGEMENT IN BUILDING COMPETITIVE ADVANTAGE: EVIDENCE FROM HALAL BASED SMES IN NORTH SUMATRA. Journal of Sustainable Business, Economics and Accounting. 1, 1 (Feb. 2026), 24-35. DOI:https://doi.org/10.47652/ijsbea.v1i1.894.