HULU, Y.; GEA, N. E.; MENDROFA, Y.; BATE’E, M. M. ANALYSIS OF CONSUMER BEHAVIOR IN IMPROVING PRODUCT PURCHASE DECISIONS AT UD. NIAS BERSAMA. Jurnal Ilmiah METADATA, [S. l.], v. 8, n. 2, p. 182-192, 2026. DOI: 10.47652/metadata.v8i2.1001. Disponível em: https://ejournal.steitholabulilmi.ac.id/index.php/metadata/article/view/1001. Acesso em: 29 mar. 2026.