MetaJournal of Economics and Business

TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL BEHAVIOR: A CASE STUDY OF GOVERNMENT INSTITUTIONS IN MEDAN, INDONESIA

2025-10-11T07:14:38+00:00

This study aims to analyze the effect of transformational leadership on organizational behavior in government agencies in Medan, Indonesia. Using a quantitative approach with a survey method, this study involved 250 civil servants from various government agencies in Medan. Data were collected through a structured questionnaire that measured the dimensions of transformational leadership (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration) and organizational behavior variables (organizational commitment, job satisfaction, and employee performance). Data analysis used Structural Equation Modeling (SEM) with the help of AMOS 24 software. The results showed that transformational leadership had a positive and significant effect on organizational behavior (β = 0.687; p < 0.001). The dimension of inspirational motivation was the strongest predictor in shaping positive organizational behavior. This study provides practical contributions to the development of leadership capacity in the Indonesian public sector, particularly in the context of bureaucratic reform and improving the quality of public services.

THE SYNERGY OF LEADERSHIP AND ORGANIZATIONAL BEHAVIOR ON MARKETING MANAGEMENT EFFECTIVENESS: A CASE STUDY ON SMES IN NORTH SUMATRA

2025-10-11T08:44:31+00:00

This study examines the synergistic relationship between leadership styles and organizational behavior in influencing marketing management effectiveness among Small and Medium Enterprises (SMEs) in North Sumatra, Indonesia. The research employs a quantitative approach utilizing Structural Equation Modeling (SEM) to analyze data collected from 250 SME owners and managers across various sectors including food processing, handicrafts, and textiles. The findings reveal that transformational leadership significantly moderates the relationship between organizational behavior and marketing management effectiveness. Furthermore, organizational culture, employee commitment, and innovative behavior serve as critical mediating variables in this relationship. The study demonstrates that SMEs with strong leadership alignment and positive organizational behavior achieve 34% higher marketing performance compared to those with weak leadership structures. These findings contribute to the understanding of internal organizational dynamics in resource-constrained environments and provide practical implications for SME development policies in emerging markets. The research underscores the importance of developing leadership capabilities and fostering conducive organizational behavior as strategic priorities for enhancing marketing competitiveness among SMEs in North Sumatra

STRATEGIC COLLABORATION BETWEEN HRM AND HALAL PRODUCT MANAGEMENT IN BUILDING COMPETITIVE ADVANTAGE: EVIDENCE FROM HALAL BASED SMES IN NORTH SUMATRA

2025-10-11T10:07:56+00:00

This study investigates the strategic collaboration between Human Resource Management (HRM) and Halal Product Management (HPM) in creating sustainable competitive advantage among halal-based Small and Medium Enterprises (SMEs) in North Sumatra, Indonesia. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), this research analyzes data from 285 halal-certified SMEs operating across food manufacturing, cosmetics, pharmaceuticals, and fashion sectors. The findings reveal that strategic HRM practices—encompassing halal-aware recruitment, sharia-compliant training, and Islamic work ethics—significantly enhance halal product management capabilities (β = 0.418, p < 0.001). Furthermore, the synergistic integration between HRM and HPM creates superior competitive advantage compared to isolated implementation of either function (β = 0.356, p < 0.001). The study identifies halal organizational culture, employee halal competency, and halal supply chain integration as critical mediating mechanisms. Results indicate that SMEs demonstrating strong HRM-HPM collaboration achieve 42% higher halal brand equity and 38% superior market performance compared to those with weak functional integration. These findings contribute to the emerging literature on halal management by demonstrating that competitive advantage in halal markets requires not merely halal certification, but strategic alignment between human capital development and halal operational excellence. The research provides actionable insights for halal SME practitioners, Islamic business scholars, and policymakers seeking to enhance Indonesia's halal industry competitiveness in the global market valued at USD 2.3 trillion.

INTEGRATING ISLAMIC HUMAN RESOURCE GOVERNANCE WITH HALAL PRODUCT MANAGEMENT FOR SUSTAINABLE SME DEVELOPMENT IN NORTH SUMATRA

2025-10-11T10:50:07+00:00

This study investigates the integration of Islamic Human Resource Governance (IHRG) and Halal Product Management (HPM) in fostering sustainable development among Small and Medium Enterprises (SMEs) in North Sumatra, Indonesia. Employing a sequential mixed-methods approach, the research combines quantitative analysis of 312 halal-certified SMEs using Structural Equation Modeling with qualitative insights from 24 in-depth case studies. The findings reveal that Islamic Human Resource Governance encompassing sharia-compliant governance structures, ethical oversight mechanisms, and stakeholder accountability frameworks significantly enhances both halal product management capabilities (β = 0.461, p < 0.001) and sustainable SME development outcomes (β = 0.387, p < 0.001). The integration between IHRG and HPM creates synergistic effects on sustainability performance, explaining 76.8% of variance in triple bottom line outcomes (economic viability, social welfare, environmental stewardship). Four critical mediating pathways are identified: Islamic organizational justice, employee spiritual well-being, halal ecosystem collaboration, and community embeddedness. Results demonstrate that SMEs implementing comprehensive IHRG-HPM integration achieve 47% higher sustainability scores, 39% better long-term business resilience, and 52% stronger community impact compared to those with fragmented approaches. These findings contribute to Islamic governance theory, halal management literature, and sustainable development scholarship by demonstrating that religious principles can serve as foundational frameworks for holistic business sustainability. The research provides actionable insights for SME practitioners, Islamic scholars, policymakers, and development agencies seeking to leverage Indonesia's Islamic heritage for inclusive, sustainable economic growth aligned with UN Sustainable Development Goals and Islamic maqasid al-shariah

THE INFLUENCE OF HALAL CERTIFICATION, BRAND IMAGE, AND RELIGIOUS COMMITMENT ON PURCHASE DECISION OF HALAL FOOD PRODUCTS IN MEDAN CITY

2025-10-11T15:48:50+00:00

This study examines the influence of halal certification, brand image, and religious commitment on purchase decisions of halal food products among consumers in Medan City, Indonesia. Using a quantitative approach, data was collected from 200 Muslim consumers through structured questionnaires employing purposive sampling technique. The data was analyzed using Multiple Linear Regression Analysis with SPSS software. The results indicate that halal certification, brand image, and religious commitment simultaneously and partially have a significant positive influence on purchase decisions of halal food products. Religious commitment shows the strongest influence, followed by halal certification and brand image. The findings suggest that halal food producers and marketers in Medan should emphasize halal certification authenticity, build strong brand equity, and align their marketing strategies with religious values to enhance consumer purchase decisions. This study contributes to the growing body of knowledge on Islamic marketing and consumer behavior in the context of Indonesian Muslim consumers