DIGITAL MARKETING TRAINING AND MENTORING TO IMPROVE THE COMPETENCE OF BINA INSAN MANDIRI VOCATIONAL SCHOOL STUDENTS IN FACING THE INDUSTRY 4.0 ERA

Abstract

Mastery of information technology in the field of accounting is one of the important skills that vocational high school (SMK) students must have to support their work competencies in the digital era. This community service program aims to improve the knowledge and skills of SMK students in using digital marketing applications as tools to create effective and efficient marketing advertising campaigns. The training was conducted using a hands-on learning method (practice) that included an introduction to digital marketing features, creating business content, and creating advertising campaigns using digital marketing applications. In this era of rapid globalization and digitalization, competence in information technology has become very important, especially in the world of digital business. One of the applications widely used in digital marketing is business social media. This application offers various features that can help users manage their business accounts more efficiently and accurately. Digital marketing literacy is a very important skill for every individual, but many students, including those at Bina Insan Mandiri, still face difficulties in understanding the concept of digital marketing. The gap between theory and practice often becomes an obstacle for students in mastering this skill. Digital marketing training is presented as a solution to overcome this problem. By using this application, students can learn interactively and practice directly creating and managing business accounts. These skills will not only enhance their understanding of digital marketing concepts but also prepare them for the increasingly competitive job market.