CONSUMER PROTECTION REGARDING MISLEADING ADVERTISING IN COMMUNICATION SERVICES

Abstract

Telecommunications consumer protection requires greater government attention to ensure consumers receive clear protection and secure access to their rights. Legal protection for mobile phone service users who act in bad faith is based on the normative basis of Law Number 8 of 1999 concerning Consumer Protection and contract law. In this regard, mobile phone service providers must uphold consumer rights, including the right to correct, clear, and honest information regarding the condition and guarantees of goods and/or services, as well as consumer rights in the form of standard clauses contained in subscription contracts. The liability of telecommunications service providers for consumer dissatisfaction with mobile phone services generally relates to liability for defective products, such as unusable cards, and service liability, such as lost credit not caused by user negligence, and manufacturer promises as stated in advertisements. This is in accordance with Article 22 of Law Number 8 of 1999 concerning Consumer Protection, which stipulates that proving the existence or absence of any element of error or negligence in a case or matter is the responsibility of the business actor or telecommunications service provider.