SCHOOL BASED MANAGEMENT STRATEGIES FOR SUPERIOR AND COMPETITIVE SCHOOLS IN SIMALUNGUN
DOI:
https://doi.org/10.47652/metadata.v7i2.643Keywords:
School-Based Management, superior schools, competitiveness, marketing strategies, strategy evaluation, and educational innovation.Abstract
This study examines the implementation of school-based management strategies in an effort to create superior and competitive schools in Simalungun Regency. The main focus is to analyze the effectiveness of various strategic approaches applied by educational institutions to achieve sustainable competitive advantage amidst global competition dynamics. This study comprehensively analyzes how the policy of decentralization of education through school-based management can be optimized to improve the quality of learning and competitiveness of graduates. The aim is to identify best practices and challenges faced in realising higher education standards that are relevant to the needs of the labour market and socio-economic developments. This study uses a qualitative approach with a case study method to explore in depth strategic management practices in several pilot schools in Simalungun. Data was collected through in-depth interviews with principals, teachers, school committees, and community representatives, as well as participatory observation of school activities and analysis of related documents. In addition, this study also investigates the extent to which strategic evaluation and careful planning can contribute to increasing the profitability and service quality of educational institutions, in line with the principles of integrated quality management. The results of the research are expected to provide policy recommendations for local governments and education stakeholders to formulate more effective and sustainable school development strategies, ensuring that strategy management and SWOT analysis become an integral part of the education framework. This research emphasizes how comprehensive educational strategic planning, including the formulation of a vision and mission involving all stakeholders, is crucial to achieving Total Quality Management
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