MARKETING STRATEGY ANALYSIS IN IMPROVING SALES AT YUKI MART IN GUNUNGSITOLI CITY
DOI:
https://doi.org/10.47652/metadata.v7i3.898Kata Kunci:
Marketing Strategy, SalesAbstrak
A marketing strategy is a series of planned steps used by a company to effectively introduce and offer products or services to consumers. Yuki Mart has three marketing strategies to increase sales: pricing, product planning, and distribution systems. This study aims to analyze the extent to which marketing strategies can increase sales at Yuki Mart in Gunungsitoli City. This study uses qualitative research methods. The main focus of the study lies in three aspects of Yuki Mart's marketing strategy: pricing, product planning, and distribution systems. The research results show that Yuki Mart's marketing strategy is still not optimal in increasing sales. Yuki Mart needs to optimize its marketing strategy so that in the future, Yuki Mart can increase sales and improve its business.
Referensi
Exel Meyrand Fransisco Tampi (2023) Analysis of marketing strategies in increasing product sales at PT. Suluh Jaya Abadi.
Fauzi, A., et al (2023), Marketing Strategy Analysis in the Digital Era to Build Customer Loyalty. Madani: Multidisciplinary Scientific Journal.
Feby Dhika Perdana Waruwu (2024) Analysis of marketing strategies to increase sales at Mawar Bakery in Gunungsitoli City
Feibe Kereh (2019) Analysis of marketing strategies in increasing sales of Yamaha Mio motorbikes at PT. Hasjrat Abadi Yamaha Sam Ratulangi outlet
Felicia Yolanda (2020) Marketing strategies to increase sales at Antenna HDF Surabaya
Jenifer, T., et al (2022), Marketing Strategy for Consumer Purchasing Interest During the Pandemic, Emba Journal.
Kelvin Warokah (2025) Analysis of marketing strategies to increase sales at Ibu Imit's tofu factory in Ujung Batu sub-district
MuhammadSalman (2024) Analysis of marketing strategies to increase sales at Warkop Sehati Pangkalan Asem
Natasha Yuliani Destana Legi (2023) Analysis of marketing strategies to increase product sales at the Varel Pineleng restaurant
Nina Rezeki Amalia (2020) Analysis of marketing strategies to increase sales at Café Bree Sweetandfreeze Banjarmasin
Nisaulfithroh (2023) Marketing and pricing strategies in an effort to increase the effectiveness of AC sensor sales at CV. Fassa Group Bandung.
Nur Fadilah (2020) Definition and strategy of sharia marketing
Pandawangi S. (2021), Research Methodology. Journal Information, 4, 1-5.
Permatasari, AY (2023). CHAPTER II Literature Review CHAPTER II LITERATURE REVIEW
Panjaitan, S., et Lubis, DMB (2024). Marketing Strategy for MSMEs in the Digital Era.
RobySyuhada (2023) Analysis of marketing strategies to increase sales at the Kokok Petok Café & Restaurant in Cimalaya Wetam
Rudy Haryanto (2024) Digital marketing as a marketing strategy in the era of society 5.0: a literature review.
Prabowo, FI, et al (2021), The Influence of Marketing Strategy and Service Quality on Purchasing Decisions. Journal of Marketing Management.
Sari, MT, et al. (2022), Digital Marketing Strategies to Increase MSME Sales. Bima Journal.
Seran, RB, et al (2023), Unique Marketing Strategy: Optimizing Creativity in Attracting Consumers. Miral Management Journal.
Syuhada, R., et al (2023). Marketing Strategy Analysis in Increasing Sales: A Literature Study. Journal of Academic & Multidisciplinary Research
Ulfithroh, N, (2023), Marketing and Pricing Strategy in an Effort to Increase the Effectiveness of AC Sensor Sales at CV. Fassa Group Bandung. Tambusai Education Journal, 7,2.
Winata, K. (2024), The Influence of SNS Content Quality on Purchase Intention of Monsieur Spoon Products. Journal of Marketing Strategy.
Widjaja, GG (2020), Market orientation towards customer loyalty at Hotel Vasa Surabaya. Journal of Marketing Strategy.
Widodo, S., et Aproyanto, B (2023), Marketing Strategy to Increase Product Sales.
Wahyuningtyas, YF, (2023), Marketing Strategy: Formulating Strategies to Face Business Competition. Widya Wimaha College of Technology.
